LOOT was founded in New York in 2014. Inspired by hip hop, LOOT originally started as a record label, collaborating with emerging rap artists and fostering self-expression through music.

LOOT has since evolved into a lifestyle brand influenced by an eccentric authenticity that is unmatched in the fashion industry. Defying convention, pursuing your dreams and constructing all thoughts into a reality resonates deeply with LOOT’s core philosophy. LOOT continues to collaborate with innovative artists globally to redefine the status quo in urban streetwear.

Every LOOT piece is made of the finest quality materials from Peru and crafted with a New York aesthetic.